Oct 2010

Wheatland Illustrations

These illustrations were done for use in various B to B collateral pieces for Wheatland Tube via their agency Strategic Images. The agency’s objective was to show the wide range of products that Wheatland makes and how they are in use all around us. The idea was to keep the art style realistic overall but not so much so that the violation of perspective and disparity in sizes became distracting. The art was primarily destined to be a spread image in brochures but it had to be designed in such a way as to allow single sections to be lifted and reused as stand alone spot art on insert sheets. Therefore each area had to stand on its own and yet work together in harmony with the assembled final art.

The first illustration, though well liked, was ultimately thought to be too consumer oriented and wound up being rejected. The execution was correct, but the client decided against showing a playground or residential areas. They wanted something slightly less warm and fuzzy. No kids on swings. No suv. So readjustments to the layout were made and a second piece was created. This one incorporated elements of the initial version, such as the oil wells, but had less emphasis on “civilian” use of Wheatland’s tubing products and used an industrial setting as a more obvious center of interest.

The background areas of the illustrations were created with Painter. You can’t beat Painter when it comes to rendering a naturalistic look. The mechanical elements were built as separate Photoshop files. They were then imported into the final piece for placement in the landscape. This was done for two reasons. First, the elements needed to be moveable, so that final tweaking could be done and all the various components could be resized as necessary in order to work well together. Second, the finished size of the art was a fairly large format with a higher than usual dpi density. This was a client request so that they would have complete flexibility when it came to plucking out individual pieces for future use. By restricting each element of the final illustration to as few layers as possible the total file size did not become so bloated as to slow computer performance to a crawl.